Your personal brand defines you as a unique individual and sets you apart from the competition. It’s a very useful tool in marketing yourself to potential employers, and you can use it in your resume, on your social media pages, and as an introduction when you network with colleagues in your field. Perhaps you have a personal brand, but it needs some work, or maybe you don’t yet have one at all. Not to worry. You can build—and strengthen—your personal brand using three important tricks. Here’s what you can do.
A Quick Guide to Strengthening Your Personal Brand
First, you must devise your personal brand. You can do this by thinking about who you are, what you do and what you’re all about. Ask yourself what makes you unique, where your passions lie and what your greatest strengths are. If you have a hard time coming up with your personal brand, simply ask close friends or family members to sum you up in a few words. Then, compare what they say for similarities.
After you’ve figured out your personal brand, you can do the following to make it stronger:
Define Your Goals
Part of determining your brand is defining what success means to you. This way, when opportunities present themselves, you’ll be able to quickly know if you’re interested or not. And the opportunities you pursue help make you who you are. So, would you consider yourself successful if you make a certain amount of money, help make the world a better place, inspire others through your creativity, or something else? The more you understand about yourself, the stronger your brand will be.
Create a Short Pitch or SLogan
Brief and to the point is the key here: remember that many commercials are only 15–30 seconds long. If you only had one short sentence to tell the world what you’re all about, what would it say? Your sales pitch is a big part of how you portray yourself to your market, so you want it to exemplify your passion and what you can contribute to potential employers. Then, you can sprinkle your slogan into your resume and onto your social media pages.
Know When to Share
Aside from the places where it should always be (i.e., resume and social media), it’s important to pick key moments to introduce people to your personal brand. Though it’s good to be repetitious, it’s also important to share you brand or slogan at key moments, such as while networking, during performance reviews, and especially when interviewing for a new position. Remember, your slogan and personal brand should help illustrate the value you bring, so sharing them when it counts can only help you.
Are you ready to put your personal brand to use and apply for a new job?
You can share it with us the premier Atlanta recruiters, at Snelling Georgia Group. We’re an expert staffing agency headquartered in Atlanta, Georgia, and we’d love to work with you to find your next job. To learn more about all the ways we can help, contact our experienced recruiters today.
