4 Tricks to Build a Memorable and Effective LinkedIn Profile

If you’re looking for work in a competitive jobs market, it pays to do every little thing you can to stand out from the competition. Social networking is a great place to start, and when it comes to making connections with professionals from employment agencies and companies that could potentially hire you, LinkedIn is a great place to start.

But LinkedIn itself is already packed with people just like you. Here’s how you can make your LinkedIn profile stand out and noticed by the people who can help you get hired.

Choose a Great Profile Picture

When it comes to profile pictures, the ‘less is more’ school of thought often works best. According to LinkedIn, “A good first impression encourages the viewer to read the rest of your profile. In fact, your profile is 14x more likely to be viewed simply by having a profile picture.”

As for what photo to use, make sure your face is actually visible in the portrait—no silhouettes, photos of your baby, or your dog. When in doubt, get a professional photo done. Whether you wear a suit or smart casual clothes is up to you, just make sure exude a look of reliability and professionalism.

For more help with your profile picture, check out this guide by LinkedIn.

Use the Cover Photo Function

First found on Facebook and Twitter, cover photos have made their way to LinkedIn, and you’d be foolish not to use it to your advantage. A cover photo offers another way to express your professional identity. In an interview with Business Insider, LinkedIn’s Nicole William says the cover photo should “always connect back to who you are as a professional.”

Hook Them In with a Solid Headline

You only have 120 characters to make a strong impression with your headline, but that’s more than enough if you ask us. Instead of just placing your most recent job title like everyone else is doing, use keywords that accurately describe your skill set and experience, making it easy for LinkedIn’s search engine to sniff out your profile. Here’s an example: “Skilled Copywriter, Press Release Expert, and Proven Content Developer.”

Flaunt Relevant and In-demand Skills

LinkedIn’s skills section lets you add as many as 50 skills. Your best bet is to place your strongest skills at the topmost section, making it easy for people to spot them right away. However, you should also consider the skills hiring managers want. Mashable offers a terrific hack on how to figure outrank your skills based on the hiring habits of top companies.

Need Guidance?

If you’re ready to explore your career choices, or even try something new through a temporary placement, Snelling Georgia Group can help. We’ll work with you to understand (or even develop) your career goals—to find success at a rewarding new job. To learn more, visit our job search page or contact us today!

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