How to Build a Company Culture That Makes Competitors Jealous

Your company culture is a huge deal to attract and retain top talent. So to remain competitive in the market, you’ll want to be sure your culture is viewed as great by your staff. Consider companies with well-known (and well-respected) cultures, such as Google or Apple: employees flock to places like this because they seem to be supportive and enjoyable places to work, places where you don’t mind spending a large chunk of your day. And that equals happy, productive, hard-working employees. This is what you’re looking for. So, how do you build a company culture that will work for your team and set you apart in the market as a great place to work?

Building a Premier Company Culture 

You can get started down the path toward greatness by following these key steps:

Appoint a Culture Leader or Team

The fastest and most efficient way to revamp your culture is by putting someone in charge of it. Appoint a staff member—or team of individuals—as your culture team. These individuals will be in charge of determining how to improve culture, implementing these changes and communicating them to the rest of the company. They will serve as your culture champions.

Let Your Brand Shine

What sets your business apart in the market place? This should be a part of your company culture. Do you believe in innovation? Creativity? Wellness? Whatever your company’s mission, choose to implement aspects of your culture to strengthen it within your company, as well as in the marketplace.

Walk the Walk

Employees follow leaders that exemplify the company’s values. So all your managers must participate in the same cultural practices you set up for your staff. This can include events, policies, dress codes, etc.

Encourage Employee Inpu

No one knows more about your company than the people who work in it every day. So to help build a great company culture, ask your employees what would help. Have regular meeting with your culture leader or team and involve the entire company, for one united voice. Then, listen closely and take suggestions into consideration. It’s good for employee morale to know they can make a difference.

Communication is Key

A cornerstone of any positive corporate culture is good communication. So this should also be true while you’re trying to build a culture that your employees support. Let them in on what you’re doing and why, give them the opportunity to volunteer to join culture team meetings, and keep them up to date on changes and enhancements to your company culture.

In Search of New Employees?

Check out Atlanta staffing agency, Snelling Georgia Group. We’re an Atlanta-based staffing agency and we’ll work with you to find and place the employees you need to round out your staff. To learn more, contact Snelling Georgia Group today.

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