Cold emailing is a top way for recruiters (and hiring managers) to contact potential candidates. It makes sense—emailing is easy and the person has a chance to read and think about your message before responding. It’s the top contact method of many Staffing Agencies in Atlanta GA.
Emails don’t catch candidates off-guard like phone calls can; plus, who doesn’t screen their phone calls these days? With an email, you have a much better chance of connecting.
But you might be surprised to know that many recruiters and hiring managers don’t personalize a recruitment proposal email. Can you believe it? And a job applicant is going to be really cautious of receiving a generic message—I mean, wouldn’t you be?
So now, are you wondering how to personalize an email to a job applicant? No worries! Just follow these tips.
Sample email to a potential candidate
You can build your own recruitment proposal email by including any of the following:
• Something you have in common. It’s as easy as Googling the person and checking out their social media to find something you have in common. Do both love to ski? Do both have a passion for sports? Minimal sleuthing can yield a connection point, which can establish trust.
• Praise for an accomplishment. This is something you can learn about on LinkedIn. Congratulate a candidate on something they’ve done or kudos they received. Everyone likes to hear something positive about themselves, and the fact that you took a second to learn more about them will make your email seem more legit.
• A mutual connection. Is there a colleague you both have in common? Mention this person and how you know them. You could even ask for the added bonus of an introduction to the candidate through your shared connection.
• A perfect send time. A key to getting your email noticed is sending it at just the right time. Resources recommend Thursdays—a person is starting to wind down from the week, and if it’s been a particularly difficult or disappointing week, they’ll be open to hearing about a potential job opening.
Don’t make it TOO over the top
Always think about how you would feel if you received an email from someone you don’t know that includes specific details about you. Would you wonder if you have a stalker? In short, don’t make it creepy. It’s best to choose one personalization style and keep the rest of the message professional and straight forward.
Get help finding candidates
Happy Faces Personnel Group can help. We’re one of the top Staffing Agencies in Atlanta GA and we’re ready to help you find your perfect candidates! To learn more, contact us today!